Many small business owners have a website now.
Unfortunately, if you ask them about statistics concerning their site, most
business owners will be unable to tell you. This is usually the case because
they bought their site as an afterthought or as a side-note to their offline
business. They cannot deny that they need to 'be online'; they just did not
know how to use their internet presence to compliment their offline marketing
efforts. To this day, there still seems to be a sort of mystery enveloping the local online marketing industry;
especially when applied to local markets. When we look closely and investigate
certain aspects of marketing on the internet, we find that the local online
marketing mysteries are much more like sciences and are more predictable than
any offline marketing efforts.
However, local onlinemarketing is taking a turn for the better; especially in terms of small
business owners' checkbooks. More people are learning from the local online marketing industry as a
whole and are starting businesses to offer services that mimic successful
campaigns to local business owners. Even top-branded directories, which have
been cornerstones in traditional advertising, have migrated to concentrate
their efforts online.
Recent studies have shown that 82% of consumers (that's
total consumers!) research their purchases online before buying offline.
Consumers may be tempted by an ad they saw offline, then go online to see what
other local offerings are available...a sort of a competition-type shopping experience.
Perhaps the propensity of information about local businesses, local online marketing the convenience of being able to search
online, and the increasing need to use time and gas more conservatively
inspires people to go online to search for their local businesses.
Small business owners know they need to be online. That fact
is becoming less and less a point of debate as we move forward. The question
has now started to become more about successful tactics and ways to generate
leads or phone calls to the brick-and-mortar point of sale.
There have been several keys to successful local online marketing for small
business that have been 'borrowed' from the internet marketing industry and
scaled down to fit the needs of local business owners. . Consumers may be
tempted by an ad they saw offline, then go online to see what other local
offerings are available...a sort of a competition-type shopping experience.
Perhaps the propensity of information about local businesses, the convenience
of being able to search online, and the increasing need to use time and gas
more conservatively inspires people to go online to search for their local
businesses.